AT&T has finally come clean with the details on their first Android device, the Motorola Backflip. The Gurus had their hands on this during CES, so we will be interested in seeing what has changed/improved. Check out the press photos and hit the read more link to see the full press release.
MOTOBLUR offers AT&T customers a new way to connect to their favorite people, content and applications, whether it’s work or personal email, messaging or social networking. Motorola’s exclusive Android™ experience syncs contacts, posts, messages, photos and much more — from sources such as Facebook®, MySpace, Twitter®, Gmail™, Picasa, work and personal e-mail, and Last.fm — and automatically delivers them to live widgets for immediate reply, right from the home screen. And, for customers who prefer multi-tasking, AT&T’s 3G network offers the added advantage of talking and surfing the Web and accessing applications at the same time.
BACKFLIP features a unique form-factor with an original reverse flip design, spacious keyboard and BACKTRACK™ touch panel, allowing the display to be hands-free while one’s fingers work behind the screen. BACKFLIP runs on the nation’s fastest 3G network and is powered by MOTOBLUR™, Motorola’s Android-powered content delivery service created to make phones more personal and socially smart. Customers can see photos and learn more atwww.att.com/backflip.
“Motorola BACKFLIP brings together the best of social networking with the nation’s fastest 3G network,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “With the ability to ride on our newest and fastest 3G network, access to more than 20,000 AT&T Wi-Fi hotspots, and the ability to talk and surf at the same time, BACKFLIP boasts a better Android experience.”
MOTOBLUR™
MOTOBLUR keeps track of contacts so it’s easy to keep up. Users can flip through messages and updates on the BACKFLIP and respond in a flash, without having to log in and out of applications. MOTOBLUR helps consumers keep a pulse on what’s happening on their social and news networks. Only MOTOBLUR can sync Facebook, MySpace and Twitter with phone book and email contacts, while threading status updates and profile pics through calls, messages and address book. From the home screen, consumers can update their status to Facebook, MySpace and Twitter at once.
Finally, MOTOBLUR provides users with simplicity and peace of mind, as lost devices can be located from a secure personal information portal and GPS can be used to locate them. One user name and password brings back a user’s contacts, messages and connectivity to previously configured networks and email providers.
”Motorola is proud to bring the first Android-powered device to AT&T’s 3G network,” said Mark Shockley, senior vice president, Motorola Mobile Devices. “AT&T customers will love the social media advantages MOTOBLUR offers as well as the innovative hardware design.”
BACKFLIP is the first Motorola device to feature the new and unique BACKTRACK™ feature which gives AT&T customers the ability to navigate quickly and easily through Web sites, menus and more with a touch panel located behind the screen when the device is folded open. BACKTRACK offers a new way to scroll through the Web, texts, e-mails and news feeds without obscuring the home screen. Flip the keyboard backwards into table-top mode to listen to music, watch videos, view pictures with the digital picture frame or to turn BACKFLIP into a digital, bedside alarm clock.
BACKFLIP comes with a full HTML browser that can be viewed on the 3.1” high-res, touch screen display and makes use of 7.2 HSPA 3G technology on the nation’s fastest 3G network. Android Market™ has access to more than 20,000 apps and widgets, in order to customize the device to fit each consumer’s personal style. Customers can easily shoot photos and video with the BACKFLIP’s 5 MP camera and flash, and upload them to their favorite photo sharing or social media site.
The Motorola BACKFLIP features Wi-Fi connectivity and AT&T customers receive AT&T Wi-Fi access at U.S. hotspots included as part of their unlimited data plan. AT&T’s has the nation’s largest Wi-Fi network with more than 20,000 U.S. hotspots.
Pricing and Availability
The Motorola BACKFLIP will be available March 7 at AT&T retail locations nationwide or atwww.wireless.att.com for $99.99 after $100 mail-in rebate. (Pay $199.99 and after mail-in rebate receive $100 AT&T Promotion Card. Two-year agreement and smartphone data plan required.)
For more information on the Motorola BACKFLIP, visit www.att.com/backflip or join the conversation on Facebook at www.facebook.com/att.
For the complete array of AT&T offerings, visit www.att.com.
1 AT&T imposes: a Regulatory Cost Recovery Charge of up to $1.25 to help defray costs incurred in complying with obligations and charges imposed by State and Federal telecom regulations; State and Federal Universal Service charges; and surcharges for government assessments on AT&T. These fees are not taxes or government-required charges.
2 3G coverage is not available in all areas.
3 Coverage not available in all areas.
4 AT&T Promotion Card: Price before AT&T Promotion Card & with 2 year contract is $199.99. Allow 60 days for fulfillment. Card valid for 120 days wherever major credit cards accepted. May be used to pay wireless bill. Not redeemable for cash and cannot be used at ATMs or gas pumps. Some restrictions and other charges apply. See terms at store or at att.com/wirelessrebate. You must be customer for 30 consecutive days to receive Promotion Card. Offer expires April 5. 2010.
5 Limited-time offer. Other conditions & restrictions apply. See contract & rate plan brochure for details. Subscriber must live & have a mailing addr. within AT&T’s owned wireless network coverage area. Up to $36 activ. fee applies. Equipment price & avail may vary by mrk & may not be available from independent retailers. Early Termination Fee: None if cancelled in the first 30 days, but up to $35 restocking fee may apply to equipment returns; thereafter up to $175. Some agents impose add’l fees. Offnet Usage: If your mins of data use on other carrier’s networks (“offnet usage”) during any month exceeds your offnet usage allowance, AT&T may at its option terminate your svc, deny your contd use of other carriers’ coverage, or change your plan to one imposing usage charges for offnet usage. Your data offnet usage allowance is the lesser of 24 MB or 20% of the KB incl’d with your plan).
6 Sales tax calculated based on price of unactivated equipment.
7 Standard usage rates apply to text messaging and Internet browsing, depending on your plan.
8Largest Wi-Fi network claim based on non-municipal company and owned and operated hotspots. A Wi-Fi enabled device required. Other restrictions apply. See www.attwifi.com for additional services, details and locations. Wi-Fi Access not included with AT&T WorldNet service.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
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