Wednesday, January 6, 2010

Google's Nexus One: Winners And Losers

The Web giant is an obvious winner in its latest wireless scheme. Not everyone benefits, though.

Now that the world knows Google’s big announcement–a new “Nexus One” phone and an online store to sell it directly to consumers–see “Google’s Nexus One Revolution”–it’s possible to determine who will benefit and who won’t from the Web giant’s latest move. Here’s a list of Nexus One winners and losers.

The Web giant can’t seem to lose. Though selling its own phone appeared destined to alienate its manufacturing and carrier partners, the company’s Android-centric consortium, the Open Handset Alliance, continues to grow. Thirteen new companies recently joined the OHA, including China Telecom, NEC ( NIPNY – news – people ) and Freescale.

According to Google, there are now more than 20 Android devices on 59 carriers in 48 countries, with more to be announced at the upcoming Consumer Electronics Show. Plus, Google has the satisfaction of having built a phone to its exact specifications. As Google’s Android chief, Andy Rubin, said at the company’s Tuesday press conference, “This the best possible Google experience.”

Call the handset maker a surprise winner. While sales of the Nexus One are likely to cannibalize those of the Droid, the Android phone Motorola released with Verizon ( VZ – news – people ) in November, Google has moved quickly to keep Moto a close ally.

Google not only invited Motorola’s mobile devices CEO, Sanjay Jha, to speak at its press conference, it also agreed to promote the Droid in its online store for the next few months until Verizon begins carrying the Nexus One. Motorola appears to approve of Google’s new plan. Judging from comments made at the event, Motorola will be the next manufacturer to make an Android phone especially for Google.

http://www.forbes.com/2010/01/05/nexus-one-motorola-technology-wireless-google.html?partner=alerts

[Via http://ramanan50.wordpress.com]

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